Hi Everyone,

For those of you who have been following me for years, you know that I have discussed many times before, how big corporations target children and minority groups to sell them products and get them hooked on foods that are not healthy. I always say, “Follow the Money” and then you’ll get to the truth, and this is no exception.

Aarti Ivanic, PhD is an Associate Professor of Marketing at the University of San Diego School of Business. Her research focuses on consumer behaviors such as nutrition and exercise, response to advertising, product preferences and willingness to pay. Her focus is through the lens of vulnerable groups such as racial and ethnic minorities, stigmatized individuals, and children. She has explored the impact of racial hierarchies on and psychological drivers of behaviors made by Caucasian and African American consumers. Dr. Ivanic has conducted community-based field studies which explore the nutrition and exercise habits of middle school students in a low income food desert.  I’m very excited to have Aarti Ivanic share with us her research, and if she has suggestions on how we can help to stop the continuous exploitation of vulnerable groups in marketing.

She currently serves on the Board of Advisors of the Skinny Gene Project, a non-profit whose mission is to educate and empower others to prevent Type II diabetes.

My radio show, iEat Green with Bhavani on the Progressive Radio Network is live, every Thursday, from 10-11 am, EST.  To tune in to the live show, just navigate to PRN.fm and listen in!

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With Love and Gratitude,

Bhavani

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