The Farmers Market Federation of New York announces

their Annual Farmers Market Managers Training Conference: 

Creating Customer Friendly Markets

The conference will focus on helping farmers markets revitalize their markets to reflect the needs and desires of today’s customers. Recognizing that the world around us is changing at a rapid pace means that markets must continually reinvent themselves to remain relevant to todays’s customers and maintain their position at the top of the local food system. However, recent reviews of markets sales and customer participation numbers have shown that we are experiencing a downward trend for farmers markets. This conference will build market managers understanding of customer trends, learn who are competition is and why they are being successful, and then offering techniques that can help to reverse this negative trend.

Each session of the conference builds on the overall theme of assisting farmers markets to recreate their position in their local food system, restore and build customer participation and improve farmer sales and profits. Speakers include experts in promotion and marketing, leaders in consumer research, farmers market competitors and managers who have been successful at keeping their markets relevant to today’s consumers and sales and profits for their farmers continue to grow. Each speaker will have powerful messages to conference participants to bring back to their own farmers market.

Where: Binghamton, NY

When: November 7 – 9^th.

Cost: $90-200 

For more information about the conference and registration, and to learn about scholarship opportunities visit online here.

The conference will be co-hosted by the Farmers Market Federation, Cornell Cooperation Extension of Broome County and the Broome County Regional Farmers Market and will be held at the Cooperative Extension.