Tuesdays, January 24th, 31st, February 7th, 14th, 21st, 6:00-9:00 PM
Ithaca, NY 14850
Fee: $150

This 5-session course is specifically for people in the early stages of developing a farm or food business.  Whether you are just launching your business or have been operating a few years and want to become more strategic in how you move forward, expand and increase viability.

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This course covers:

• The local farm and food sector including unmet needs, opportunities and niche markets.
• Equity issues and justice in the food system including examples of realistic ways to approach these within the scope of your business model.
• Experience from farm and food entrepreneurs about business startup and lessons learned.
• Tools for business assessment, strategic planning, understanding liabilities and legalities.
• Setting business goals and taking stock of resources and progress to date.
• Accounting and financial planning concepts and tools
• Develop a marketing plan and marketing channels.

Instructors: Leslie Ackerman, independent Business Consultant formerly with the CFCU Business Cents program; Matt LeRoux, Cooperative Extension Agriculture Marketing Specialist; Monika Roth, Cooperative Extension Agriculture Program Leader; Kate Cardona, Groundswell Center Outreach and Program Coordinator; regional farm and food business entrepreneurs, other visiting experts  The course will be facilitated by Mary Kate Wheeler, Groundswell Center Board Member.

Questions about the course, please contact info@GroundswellCenter.org or call 607-319-5095.

 

Contact:

JENN BASSMAN

Marketing Manager

Groundswell Center for Local Food & Farming

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